Initial Site Consult

Woman wondering about her website traffic

If you’re new to website promotion (see What is SEO Anyway for more information) or unsure of what your business needs, I will meet with you and answer questions about how it all works. You will receive ten keywords specific to your business and a brief assessment on your website’s strength and weaknesses. The pros and cons of Google Adwords (Search Engine Marketing) vs. Website Optimization (Search Engine Optimization) will be clarified.

Package #1: Google Adwords Set up and Monitoring

Woman trying to figure out website advertizing

For this package, I will set up a specifically targeted Google Adwords campaign and monitor it for two months.

Internet advertising is the most visible and highly targeted ad system available today, and Google is the best of Internet advertising. For the price of my fee plus Google's $5 set-up charge, your ad will be on Page 1 of Google Ads in a matter of days. My services will include a list of thoroughly researched keywords and a two-month monitoring service in which I will monitor the keywords and ads in order to make adjustments as necessary. Two reports at monthly intervals are also included in this service. After two months you have the option of buying the Monthly Monitoring Service (see Package #4 below), canceling the campaign, or continuing on your own.

Package #2: Website Optimization Recommendation Report

Man considering search engine optimization

The recommendations in this report optimize the “organic search” which are the the non-paid results listed under the sponsored links. This is the slower and steadier method of SEO. Results may not be apparent for six months or longer but are stable and long-lasting (unlike an Adwords Campaign where the traffic will disappear once the campaign ends). If you’re looking to the long term, if your business is brand-new or growing, it will benefit you to take a comprehensive look at how Google ranks you and how to move up the rankings. The report will thoroughly investigate your website to make sure keywords are optimally placed both in both your visible and hidden content. It provides a valuable "second look" at your website for compelling content.

Package #3: Two-In-One Comprehensive Package

Should I get search engine marketing or seo services

For best results in Google rankings, both of the above Optimization and Adwords Campaign are recommended. Google Adwords is highly effective in rapidly boosting traffic to your website but won’t help your ranking in the long run. Website Optimization can increase quality and visibility over the long term in the organic listings but it takes a long time—usually six months and longer. Get the best of both worlds by doing both! Google Adwords performs better if your site is optimized, and it's much easier to optimize your website if you already have effective keywords.

Package #4: Monthly Monitoring and Reports

Business colleagues tracking website traffic

Your business changes. Your audience changes. The Internet changes. Nothing remains static—and definitely not your website business! To continue to perform optimally it’s imperative to keep an eye on your traffic statistics, keyword performance, and ad effectiveness. With this service you will get monthly reports and constant monitoring of your Google Adwords Campaign and website to make sure you’re keeping up with the changes.

~Only want part of a package or other peripheral services? Call me and we'll work something out!~
Click here for estimated pricing.

HANDY DANDY FLOW CHART

~Only want part of a package or other peripheral services? Call me and we'll work something out!~Click here for estimated pricing.

HANDY DANDY FLOW CHART

~Only want part of a package or other peripheral services? Call me and we'll work something out!~
Click here for estimated pricing.